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Employee Giving & COVID-19

We are standing on the precipice of an unprecedented time in our world as the COVID-19 crisis impacts communities all around the globe. Communities worldwide are feeling the brunt of this relentless virus, and we're all navigating this new normal with trepidation and unrest.

And let's face it, as nonprofit organizations it's difficult to know how development should proceed during such uncertain times when markets fluctuate, economies recess and individuals and companies struggle to remain solvent.

But here's the thing: donors need to hear from you now more than ever, especially your employee donors.

Employee Giving, guides, Stewardship, FundraisingGuest UserApril 2, 2020Comment

The $500,000 Launch Strategy for Employee Giving

When our team launched our first employee giving campaign nearly a decade ago, we didn’t know what to expect. We certainly didn’t walk into the campaign with a perfect plan in year one. Sure, we readied ourselves by collecting inspiring projects, designing the campaign brand and marketing materials - and we even had a communication plan that counted down the days to the launch… but ironically we missed one of the greatest factors to a successful launch.

Employee Giving, guides, Participation, Stewardship, FundraisingJon McCoy, CFREDecember 18, 2019Comment

How to Grow Employee Giving Systemwide (Part II)

With growing health systems, whether it’s through mergers, acquisitions or expansion efforts many of us face the challenges of building one campaign that resonates across many miles and different localized cultures. So how do you hack the system and use the distance to make the heart grow fonder? Here’s a few tricks that have found helpful as you navigate.

Employee Giving, guides, Participation, Stewardship, FundraisingJon McCoy, CFRENovember 7, 2019Comment

How to Grow Employee Giving Systemwide (Part I)

With growing health systems, whether it’s through mergers, acquisitions or expansion efforts many of us face the challenges of building one campaign that resonates across many miles and different localized cultures. So how do you hack the system and use the distance to make the heart grow fonder? Here’s a few tricks that have found helpful as you navigate.

Employee Giving, guides, Participation, Stewardship, FundraisingJon McCoy, CFREOctober 24, 2019

Employee Giving vs. __________

Chances are your hospital or university's own employee giving campaign isn’t the only one happening within the walls of your organization. In fact, if you’re like most of us - seemingly every month our hospital is flooded by yet another competing external fundraiser for any and every wonderful cause imaginable.

So with a little friendly philanthropic competition a reality, the natural question is how do you navigate the crowded waters?

Employee Giving, guides, Participation, Stewardship, FundraisingJon McCoy, CFREOctober 3, 2019

Is Your Employee Giving Campaign Built to Scale Big? If not, start here.

Chances are your hospital or university's own employee giving campaign isn’t the only one happening within the walls of your organization. In fact, if you’re like most of us - seemingly every month our hospital is flooded by yet another competing external fundraiser for any and every wonderful cause imaginable.

So with a little friendly philanthropic competition a reality, the natural question is how do you navigate the crowded waters?

Employee Giving, guides, Participation, Stewardship, FundraisingJon McCoy, CFRESeptember 3, 2019

How to Convert an Employee Giving Critic

Dee works in registration at one of our metro hospitals in the emergency department. In fact, she is practically a local celebrity - she has the respect and appreciation of all her peers. Her fellow caregivers look up to her and love being around her - Dee’s energy is infectious. So when our inaugural employee giving campaign rolled around several years ago, her initial reaction wasn’t one you’d hope to have from someone so influential among her fellow staff. Dee was furious.

Employee Giving, guides, Participation, Stewardship, FundraisingJon McCoy, CFREJuly 24, 2019

6 Beliefs That Will Revolutionize Your Employee Giving Campaign

Think about this: Your healthcare organization likely has tens of thousands of patients and their family members accessing treatment at your hospitals and clinics monthly, weekly or in some places even daily. There are numerous tried-and-true strategies for focusing your development efforts around prioritized calls, follow-ups and rounding on the prospective grateful patient donors based on the guidance on big data and wealth screening tools.

Stewardship, Employee Giving, Branding, Campaign Ethos, Fundraising, ParticipationJon McCoy, CFREJuly 8, 2019Comment

Employee Giving: Using a Billionaire's Framework

For reality tv buffs you may know about the 3P's unpacked weekly by billionaire investor and serial entrepreneur Marcus Lemonis as he helps save falling businesses on his hit CNBC show The Profit. Each week he uses his focus on the 3P’s (People, Product & Process) to identify the aspect(s) of the businesses that are either helping or holding them back from growth and profit.

Employee Giving, FundraisingJon McCoy, CFREMay 22, 2019Comment

The Key to Including Employees in Your Year-End Fundraising

Year-end is no doubt one of the busiest seasons in a development office. Cue the direct mail, the e-mail strategies, the holiday cards and gatherings, and be sure not to forget #givingtuesday, year-end proposals - and how about those last minute reminders to take advantage of a tax-deduction?

With all these tactics coming to a head in December - where do your employee donors fit into this equation? Glad you asked.

Employee Giving, FundraisingJon McCoy, CFREOctober 15, 2018Comment